The Weather Channel Mobile Launches Comprehensive Weather Application for Android Platform

Atlanta, GA (Vocus) October 27, 2008

The Weather Channel Mobile today announced the launch of its advanced mobile weather application for the Android platform. Available through the Android Market on the T-Mobile G1 phone, the new application gives users the ability to view fully customized weather maps, detailed conditions and forecasts, local video and severe weather alerts. Weather information can be viewed for neighborhood landmarks such as schools, parks, lakes and more to assist with daily activity planning. In addition, location-enabled severe weather alerts let users know when dangerous weather threatens their area.

Through the find me function within The Weather Channel for Android application, users can get weather forecasts for their pinpointed location or can search by city, ZIP code, street address or landmark, for the most precise weather conditions available on a mobile device.

Multiple areas can be saved and nicknamed for quick reference. For example, consumers can find the forecast at home, keep up with airport conditions for a traveling spouse, and check in with a parents forecast in California -- all from one customized screen.

The Weather Channel for Android is an effective use of the many capabilities of the Android platform and offers unrivaled ease-of-use. The application includes interactive maps that are fully customizable and feature the functionality of Google Maps. Users can decide to display layers such as radar, clouds, UV index, rainfall, snowfall and more. Location-based video forecasts with The Weather Channel on-air talent include conditions and forecasts for your current location or other U.S. locations.

The Weather Channel Mobile has been a leader in the mobile space for nearly ten years, and during that time weve learned what users want in a mobile experience, said Louis Gump, VP of Mobile for The Weather Channel Interactive. This product builds upon that deep knowledge and resource base, with features such as interactive maps, severe weather alerts, and extensive customization options available on this new platform. As a result, this product will again change the way consumers interact with weather information, from Concourse A at the airport to bleachers at the local softball field and beyond.

The new Android application features patented technology from The Weather Channel

Soovox Launches Pioneering Integrated Influence Platform, Social IQ BETA

San Francisco, CA (PRWEB) November 18, 2010

Soovox, (http://www.soovox.com), an award-winning influence marketing company announced today the open beta launch of Social IQ (Social Influence Quotient), an online social influence metric application that measures and rewards a users ability to sway others opinions and actions. In conjunction with its beta launch, Soovox is launching its Search for the Star Influencer contest and will reward the most influential user with a free MacBook Air on December 20, 2010.

Social IQ is a new consumer experience that combines fun social gaming elements with real rewards for a users social networking behavior. A patent-pending algorithm measures the users social web influence by tracking 3 main criteria to score their social influence: Reputation (authenticity, behavioral), Connections (passive, active), and Knowledge Authority (consumer, professional). Social IQ draws upon key social networks and bookmarking sites already in use Facebook, Twitter, LinkedIn, MySpace and calculates the users influence based on more than 50 variables that bubble up into their Social IQ.

That score then allows users to earn rewards and climb the seven levels of influence from Newbie to Mogul. Users can claim favorite brands, earn Brand Ambassador badges, and evangelize or rant about products and services inside or outside of the Soovox platform. Users receive corresponding privileges, rewards (payment, promotions, freebies and offers from their favorite brands) and access to Soovox challenges and contests as they influence others and see their Social IQ grow. One does not need to be signed into Soovox to grow their Social IQ; once registered, Soovox automatically tracks ones influence on an ongoing basis. To learn more, check out the new Soovox video in this release.

Social IQ has the potential to become the standard measure of influence for the social media industry, said Akram Benmbarek, CEO and founder of Soovox. Influential people have tremendous impact on their peers -- one Tweet or Status Update by a trend-setter can make or break a product in the mind of those who follow them. Online influence marketing is a $ 29 billion industry, yet until now nobody has built an efficient way for brands to easily identify, reward and interact with opinion makers online. Long-term, our mission is to amplify the voice of the consumer, and help brands understand how to harness the social web to create better products and services.

Soovox is holding a contest this month Search for the Star Influencers, which is about finding the stellar social influencers and rewarding them for ranting and raving about their favorite brands. Whoever has the most votes at the end of the contest will win an Apple MacBook Air. People can also earn a prize if they are the first to refer the star influencer who wins. The contest starts on November 18, 2010 and runs until December 20, 2010. For more information, please visit: http://soovox.com/starInfluencer/

About Soovox

Soovox is a pioneering integrated influence platform that rewards people for their social media influence. Fun and engaging with real rewards for users, the platform delivers an experience that inspires consumers to connect and build symbiotic relationships with their favorite brands. Soovox is focused first on building a great experience for the consumer. With a simple and easy-to-use interface, users can measure and exercise their social influence while receiving rewards such as exclusive promotions, freebies, special offers and payment for evangelizing their favorite brands. http://www.soovox.com

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